Maryland launches new biscuit treat for the first time in over a decade and shoppers will be buzzing
ONE of the UK’s biggest brands has launched its first new biscuit in over a decade.
The sweet treat combines two incredible flavours and its makers have described it as a “crunchy” and “indulgent” snack.
Fox Burton’s Companies has announced a huge change for its Maryland brand, with the launch of its brand new sandwich biscuit.
The Maryland S’wich is the first major shakeup in the brand’s iconic line up of treats.
It’s the UK’s only chocolate chip cookie sandwich and combines several delicious flavours.
The S’wich is a regular Maryland Chocolate Chip Cookie which is filled with a decadent, creamy chocolate filling.
Landing in Tesco and Booker stores on July 16, the incredible snack will only set customers back £1.50.
Ahead of the launch, David Hebson, Trade Marketing Director at FBC said: “The sandwich biscuit space has long been without a cookie variant — until now.
“Maryland S’wich is an exciting new proposition that combines the trusted appeal of Maryland with the indulgent format of a crunchy, crumbly and creamy sandwich cookie.
“With strong consumer metrics behind the launch, we’re confident S’wich will deliver real incremental value.
“It’s a product that not only meets growing shopper demand for multisensorial textures and more indulgent biscuits but also unlocks new opportunities for retailers to drive basket spend and category growth.
“We’re excited to partner with the trade on what is a game-changing addition to the Sweet Biscuit aisle.”
The news comes after Fox launched a creative take on one of their most beloved 1980s sweets.
The company changed the design on their iconic Party Ring biscuits for the first time in 42 years.
Normally featuring a shortcake biscuit topped with colourful icing, the new variety was branded as an “Under the Sea” version.
For the first time in the brand’s history, the sweets were shaped in fish and star designs.
Fans of the treat went wild for the change, with one writing: “We need these for any future birthday parties.”
Davina Valetti, marketing controller of Party Rings, said about the launch: “Under the Sea minis is an exciting milestone for the Party Rings brand.
“It’s not every day you change something that’s been loved for over 40 years, but we think people are going to be pleased what we’ve done.
“We’re still bringing the party, just with a fun new twist.”
